Description
What includes in Training?
- Digital Marketing Training
- Live Projects
- Internship
- Certifications
Training & Internship – 2023
- Digital Marketing Training (SEO, SEM, SMM, GA, GSC, Web development, Domain & Hosting) = £ 1000
- Internship & Live Project (includes real time work & 3 months internship certificate) = £ 500
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- Digital Marketing + Google Certification + Internship Certification + Liveproject = Rs. £ 1500
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Time Duration Details
- Total Duration – 1 month
- Training days – Weekly (1 month – 1 hr every day) & Weekends (2 month – 2 hrs Saturday & Sunday)
Note: Only 10 members per batch, 1 website includes Domain(.com) & Hosting with 100GB webspace will be provided to every trainee.
SEO Training
SEO (Search Engine Optimization Course) Introduction
- What is Search Engine Optimization?
- Business Analysis
- Importance of SEO in Digital Marketing
- How do search engines work?
- Different types of search engines?
- Operators used in SEO
- SEO Algorithms and its updates
- Types of SEO
- Pagerank
- Link influence score
- Domain Authority
- Page Authority
Keyword Research And Analysis
- What is a Keyword
- Types of Keywords
- Importance of keywords in seo
- Analysis of keywords for a particular company
- Keyword research tools
- Analysis of keywords using google adwords
- Competitor Analysis
Onpage Optimization
- What is On Page Optimization
- Design factors and guidelines
- Differences between dynamic and static sites?
- File name and folder name and URL optimization
- Title tag optimization
- Meta tags optimization
- How to write meta description
- Bread Crumbs
- Canonical URL
- Anchor link optimization
- Content writing for seo
- Site maps submission
- Image optimization
- URL optimization
- Robots.txt
- WordPress SEO
- Non WWW to www
- Complete rules of on page
- Speed Optimization
- favicon
Off Page Optimization
- What is Off page Optimization
- Difference btw On page & Off page Optimization
- Importance of Backlinks and Citations in SEO
- Link Building Techniques
- Directory Submissions
- Classified posting
- Social Bookmarking
- Social Media Optimization
- Social Media Marketing
- Search Engine Marketing
- Email Marketing
- Image submission
- Video submission
- Redirections
- .htaccess file
SEO Reporting
- Diagnosis of SEO
- Analysis of Website
- Recovery of website in Search engine
- SEO Tools
Selected Reading
- Developer’s Best Practices
- Questions and Answers & HR Interview Questions
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Google Webmaster Tools
- What is Google Webmaster tools
- Why it is required & Advantages
- Submit website to GWT
- Getting verified
- Settings
- Geographic setting
- Sitemaps submissions
- Google Fetch
- Search Analytics
- Links to Site
- Using Disavow tool
- Finding out Error pages
- Resolving Error Pages
- Other settings
- Download the data
- Reports
- Best Practices
- Questions and Answers & HR Interview Questions
Google Analytics Tool
- What is Google Analytics
- Why it is required & Advantages
- Submit website to GA
- How to add google analytics code
- Real Time data
- Audience Analysis
- Demographics
- Interest
- Geo
- Behaviour
- Technology
- Acquisition
- All Traffic
- Search
- AdWords
- Social
- Other menus
- Behavior
- Adding Conversions code to website
- Tracking the data
- Analysing the data
- Optimizing the site
- Download the data
- Date views Reports
- Linking Google Analytics with Google Webmaster tools
- Best Practices
- Questions and Answers & HR Interview Questions
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Domain & Hosting
- What is Domain
- How to get a free domain
- Why Domain name is important
- Types of domains
- What is hosting
- Types of hosting
- Shared hosting
- VPS hosting
- Dedicated hosting
- Cloud hosting
- What is bandwidth
- What is webspace
- Linking domain with hosting
- Adding domain name in hosting
- Create official webmail accounts
- Accessing webmails
- Questions and Answers & HR Interview Questions
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WordPress Training
WordPress Basics
- WordPress – Home
- WordPress – Overview
- WordPress – Installation
- WordPress – Dashboard
WordPress Settings
- WordPress – General Setting
- WordPress – Writing Setting
- WordPress – Reading Setting
- WordPress – Discussion Setting
- WordPress – Media Setting
- WordPress – Permalink Setting
- WordPress – Plugin Setting
WordPress Categories
- WordPress – Add Category
- WordPress – Edit Category
- WordPress – Delete Category
- WordPress – Arrange Categories
WordPress Posts
- WordPress – Add Posts
- WordPress – Edit Posts
- WordPress – Delete Posts
- WordPress – Preview Posts
- WordPress – Publish Posts
WordPress Media
- WordPress – Media Library
- WordPress – Add Media
- WordPress – Insert Media
- WordPress – Edit Media
WordPress Pages
- WordPress – Add Pages
- WordPress – Publish Pages
- WordPress – Edit Pages
- WordPress – Delete Pages
WordPress Tags
- WordPress – Add Tags
- WordPress – Edit Tags
- WordPress – Delete Tags
WordPress Links
- WordPress – Add Links
- WordPress – Edit Links
- WordPress – Delete Links
WordPress Comments
- WordPress – Add Comments
- WordPress – Edit Comments
- WordPress – Moderate Comments
WordPress Plugins
- WordPress – View Plugins
- WordPress – Install Plugins
- WordPress – Customize Plugins
WordPress Users
- WordPress – User Roles
- WordPress – Add Users
- WordPress – User Photo
- WordPress – Edit Users
- WordPress – Delete Users
- WordPress – Personal Profile
WordPress Appearance
- WordPress – Theme Management
- WordPress – Customize Theme
- WordPress – Widget Management
- WordPress – Background
WordPress Advanced
- WordPress – Host Transfer
- WordPress – Version Update
- WordPress – Spam Protection
- WordPress – Backup & Restore
- WordPress – Optimization
- WordPress – Reset Password
WordPress Useful Resources
- WordPress – Questions and Answers
- WordPress – Quick Guide
- WordPress – Useful Resources
- WordPress – Discussion
Selected Reading
- Best Practices
- Questions and Answers & HR Interview Questions
SEM Training
- Introduction to Digital Marketing
- Difference b/w SEO & SEM
- Introduction to AdWords
- Search & Display network Intro
- AdWords hierarchy
- Account level settings
- AW UI Overview
- User access levels
- Campaign Settings
- Campaign/AdGroup/Ad/KW creation
- Performance stats review
- KW match types
- Dimensions tab
- Search terms
- Ad Extensions
- KW Planner
- Labels
- Quality Scores Reporting & Calculation
- AdRank Calculation
- Dynamic Search Ads [DSA]
- Week 1 recap
- Change history utilization
- Dynamic Keyword Insertion
- Manager Account (MCC)
- Reports
- Linked accounts
- Opportunities tab
- Bid Strategies
- Display Network Intro
- Display Campaign/AdGroup/Ad creation
- Display Network targeting options
- Display Planner
- Shopping and PLA
- Display Remarketing
- RLSA
- Exclusion Targeting
- Conversion tracking
- Shared Library – Overview
- Auction Insights
- Upgraded URLs
- Google certification
- Best Practices
- Questions and Answers & HR Interview Questions